AMERICUS, Ga. -- The Georgia Southwestern State University athletic department is pleased to announce a multi-year agreement with New York-based Collegiate Sports Management Group (CSMG) serving as its exclusive external resource for sponsorship, marketing and content distribution. The partnership will generate new revenue for GSW while CSMG monetizes asset categories that include digital and social media, hospitality, signage and on-site activation.
"We are excited to partner with CSMG as our department and brand continues to grow across multiple platforms including content, media, and marketing," GSW Athletic Director Mike Leeder said. "We look forward to our partnership with CSMG and know the relationship will be beneficial to our athletic department, student-athletes, alumni and fans."
"Bringing Georgia Southwestern State University into the CSMG family is exciting for our company as we continue to expand across the Southeast region," said Dan Girard, Manager, Media Services and Brand Partnerships of Collegiate Sports Management Group. "This relationship will add significant assets within our Division II portfolio. We look forward to helping Georgia Southwestern State increase exposure and revenue."
About Collegiate Sports Management Group
CSMG is a "College Properties Group" that drives the business performance of collegiate athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, Sponsorship Sales and Licensing. To learn more about Collegiate Sports Management Group clients and case studies, visit www.collegiatesmg.com